NayooonChoooi


Nayoon Choi is a designer based in New York City. She graduated from School Of Visual Arts. She experiments with meaninglessness, intangibility, hidden narratives, and unexpected moments in daily life.





Found and Lost
2021
branding, prinnted matter,
instructed by
Shawn Hasto
Anthony Serri

Souvenirs found on NYC to be lost.

Found and Lost is a brand sells ‘ Found souvenir ’,
which is a sculpture inspired by trash on NYC street.

After the pendemic, when I came back to New York City,
I encountered a slice of cucumber on a street, and it was the moment that made me realized “ I am back in NYC.” I made sculptures as souvenirs from that kinds of moments on streets, and made a brand sells the unexpected weird beauty as a souvenir sculpture.